From the ground up

Sometimes in life, it really is all about location, location, location. At least when it comes to getting your hands on exclusive pairs of the adidas NMD_R1. To celebrate its new flagship store in NYC, adidas dropped a pair of the year’s enormously popular sneaker in a “Red Apple” colorway in an homage to the one and only Big Apple. Now the brand has unveiled a brand new “Olive” colorway out this week, but it is exclusively available for the European market.

Unlike some of the more complex NMD_R1 uppers that have graced the market in the shoe’s numerous iterations, the European “Olive” release sports a simple mesh upper wrought in a (you guessed it) olive green. Naturally, this lightweight upper sits atop a Boost midsole with a splash of light grey coming in hot on the EVA plugs. A slightly different shade of green adorns the three stripe branding on the side panels with additional touch of black hitting the back heel tab.

The “Olive” colorway is the latest in a quick succession of recent NMD_R1 releases. Aside from the special NYC “Red Apple,” recent weeks have also seen the drop of an ultra-clean all white edition and ‘reflective’ versions of the shoe in both black and white.

All of these will still be available in European retailers and online, but they alone get the “Olive.” It should make for the perfect piece of footwear to enjoy with a plate of tapas of the sneaker’s namesake snack.

The adidas NMD_R1 “Olive” will hit online retailers like Footlocker EU this Friday, August 26.

For more sneaker goodness, check out our picks for the best sneaker photos on Instagram this week.

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